Hi koxar;
First of all you must think improve your team. as i seen you are playing until 23 days. totaly matches are 765. so 33 matches/days. this is good result about improving the team.
other important things are;
1- Morale
2- Tactics
3- your rivals tactic
4- your players location skills
Finally your experience. what does it mean
if you ask me; im every time watch my match. after that change tactic and again watch. after that analize all of them.
in spite of everything this is a football menager game. you are controling some team. luck is very important thing in this game. for example according to me barca is better than realmadrid. in every matches barca win to real. but real is leader in the spain leauge

just have a fun...